As you enter a new year, there are some emerging opportunities and challenges to keep in mind. Digital Trends for 2020 puts digital inequality as a foremost context. Customer experience’s real value is to come to the fore. Past decisions involving whether you should invest in customer experience or not has snowballed to two distinct worldviews.
26% of mainstream businesses are apprehensive of recession and 27% of premier firms are bothered about attracting digital talent and retaining it. Underlining this trend, over 35% companies providing customer experience exceeded their main business objective by a huge margin. The cornerstone of customer experience is to gauge the future and make compelling content.
- Improving the customer journey is also important. To sustain attention, marketers and social media professionals must only understand their followers, but also enhance the customer journey/experience across various touchpoints.
- 34% of premier companies said that customer journey was paramount for them. The next two are personalization and targeting.
- Contemporary Econsultancy studies reveal how over 50% companies accept that the biggest challenge here was the volume and gross variety of the content you need.
- If you’re creating in-house content, you need deliver it as per your customers’ needs.
- Marketers and businesses have to automate their social media directives for freeing up resources.
The interplay of connection, experience and community
The biggest trend of social media 2020 will be a return to the fundamentals. The new approach is that the relationship you build with your customers is more pivotal than the products and services you sell them.
In social media, part of the fundamental approach means you determine your audience and their challenges and interests. The context of creating content, you need to counteract the noise and bustle of social media. The idea is to create a messaging that resonates with your key audience.
- People are constantly mining for personalized connections with brands and businesses to feel a larger part of the community.
- Brands need to toil more than ever to become an understanding, helpful friend, and not just a product/service provider.
- People want to know where their money is going. Resultantly, businesses must step up and create an environment for their clients to do so easily and quickly.
- You need to make them feel like a part of your community. You want to ensure awesome social media engagement and brand loyalty.
- It means community and connection hold the key. Brands must focus on their comments, direct messages, and groups as conversation holds the key to experience and community.
Reassessment of metrics
Leading firms highlight that marketers and influencers are looking for a throng of metrics for determining what’s working and what’s flopping on social media. Marketers define social engagement to measure social success through likes or/and comments, retweets and/or shares, customer interaction, revenue attribution, inspiring a vibrant and emotional response, and inspiring others to take action.
- You can sure generate more followers and likes from blastup.
- The tested elimination of Instagram and Facebook likes may compel a change from Likes. It’s the yardstick to measure content quality and performance.
- Even if the social Likes don’t disappear in their entirety, current trends indicate the need for companies to look beyond basic data.
- So, social listening will be pivotal in 2020. Going into sentiment evaluation and conversations, brands are more apprehensive about others are saying and how many people are looking or talking at one post.
- The takeaway is that engagement and long-term imply more than a temporary spike in comments and likes.
- Rather than chasing a viral moment, businesses are now trying to discern things that drive conversations with consumers/customers.
- Marketing tribes are emerging more, which reflect the need for businesses to concentrate on individuals rather than interacting with wide-ranging points and demographics.
Understanding digital detoxification
There are approximately 3.484 billion users of social media across the globe. The figure equates to almost 45% of global population and implies the social media blending and adoption have eventually toppled previous estimates. The prediction was that an estimated 2.80 billion would use social media.
While this shows that businesses have the scope to reach a large customer base than ever more, there’s another trend that’s affecting the concerned audience base. More and more people are going for the social media detox process, deleting profiles and apps to keep it at bay. A big reason behind this is that people feel that social media is bombarding them these says and its permeation is affecting their wellbeing and mental health.
- Others are choosing to detox just because they don’t trust social media channels and platforms. It could be due to data concerns and privacy, or the opulence of fake news.
- This year, you can see a conspicuous change in the way users act or conduct themselves online. Digital detoxification is bound to be more prevalent and common in 2020.
- The word-of-mouth businesses and social media influencers will play a huge role. One benefits of forming social media communities is the smooth and fast marketing directives it provides.
Emergence of niche social platforms
Facebook and IG have dominated social media for a long time. They have been the most popular and largest platforms. In recent years, however, you had many other niche social media avenues cropping up. Their rise to fame has been pretty significant. For example, TikTok is one such avenue that came to the fore in 2016.
It gained popularity and prominence among youth instantly. B2B firms prefer LinkdIn for their compact and targeted social media directives. The gaming folks prefer Twitch. Social commerce is all set to flourish. Platforms like Facebook, Pinterest, and Instagram have been the favorite choices for brand selling their products and services.
- Social commerce has emerged as a new and promising retail platform for business. This trend is poised to get stronger.
- Pundits opine that social commerce is on its way to becoming a robust, mainstream and vibrant retail avenue.
It may be at par with any other medium like offline stores and websites. This trend will grow more with an avalanche of social media networks creating pro-business features like instant buy and shoppable posts.