“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little better.”

  • Jeff Bezos

In this highly competitive world, companies are in a race to outshine their rivals by driving their sales growth. Customer satisfaction and retention is the most crucial aspect of the sales strategy of every company. Companies always focus on enhancing their customer service and building strong business relationships to improve their profitability. Following such practices and strategies is nothing but Customer Relationship Management or CRM. It is the process of collecting customer data, tracking their activities, and offering the best services that align with their needs.

Ever checked the promotional emails of Zomato, Goibibo, Flipkart, or other popular applications? You may keep wondering how their recommended products or services match your needs. Based on your app activity, mobile applications are able to suggest the best results and you may surely end up buying their products. In these applications, what works in the back-end is an efficient CRM tool. Talking about the CRM tool, you will definitely come across Salesforce.

This article introduces you to Salesforce, what is so great about Salesforce, how is it as a career, and why you should achieve a Salesforce certification, probably a Salesforce Developer Certification.

Salesforce is a leading cloud-based CRM tool that aims to bring companies and customers together, enabling companies to deliver the personalized experience that their end-users look for. Dating back to 1999, Salesforce has grown considerably and has become a go-to technology for businesses to understand their customers’ needs, maintaining communication with them at a variety of levels, and growing their reach.

Currently, a lot of companies are leveraging the services provided by Salesforce to connect with their customers. Renowned names include Adidas, Wells Fargo, Amazon, Schneider Electric, Philips, ABB, Marriot International, and a lot more.

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Why is Salesforce so Popular?

There are plenty of reasons why Salesforce has become the most popular choice of companies when it comes to choosing CRM software. Here we discuss some of them:


One of the best features of Salesforce is its flexibility. If you pay attention to customizing it, you may be able to perform all kinds of things that you didn’t think of initially. It can help administrators save a lot of time by implementing different configurations which result in quicker completion of tasks.

Useful in all the functional areas of an organization

Whether it be the marketing team, sales team, or customer support team, analytics team, or event management, Salesforce helps different departments in dealing with all sorts of customer concerns. As Salesforce offers streamlined integration, all the teams have access to customer data in one place, and this results in companies offering enhanced customer service.

Salesforce focuses on increasing enhanced capabilities

Salesforce boasts of having more than 150,000 customers that include 83 percent of Fortune 500 companies also. One of the reasons behind this is the company’s vision through which they made smart acquisitions and created a vast marketing ecosystem. Marked as one of the biggest enterprise deals, Salesforce recently acquired Tableau (one of the most powerful data visualization tool), ramping up its data analytics game.

The AppExchange Platform

A large group of Salesforce customers are happy because of AppExchange – an online marketplace for Salesforce applications. Salesforce customers can use AppExchange to access loads of business applications, tools, and talent to increase their productivity. Moreover, customers can create their own business applications that best aligns with their specific requirements.

Bringing Customers Together

When a company begins to use Salesforce, chances are high that the developers or administrators get stuck somewhere or need additional resources. In such cases, companies can use the Salesforce community and interact with a number of CRM activists who can provide the necessary solutions. The business users can share their experiences of using the diversified SaaS (Software as a Service) offerings of Salesforce and new customers can learn from it to unlock the full potential of the CRM.

Salesforce as a Career

Salesfoce.com has witnessed considerable revenue growth, from $8.4 billion in 2017 to $13.3 billion in 2019, dominating the current CRM market. Being the number one CRM company in the world, it is definitely worth starting a career in this domain. Getting trained in Salesforce can help you make a career in one of the different job roles like:

  • Salesforce Administrator
  • Salesforce Developer
  • Salesforce Architect
  • Business Analyst
  • Salesforce Consultant
  • Marketing Consultant
  • Customer Officer

Salesforce offers around 25 certifications that establish your expertise as a cloud specialist. Based on different job roles, the Salesforce certifications are categorized and one can take up a category that best matches his interests. Those job roles include administrators, app builders, developers, architects, consultants, and specialists.

As per the data from Salesforce, professionals who are certified in Salesforce have promising career opportunities. While the Salesforce administrators earn an average annual salary of $95,000 in the U.S., Salesforce developers draw an annual package of $1,25,000 and Salesforce technical architects have the potential of earning close to $1,50,000. This explains why a career in Salesforce is lucrative.

Ready to Get Trained in Salesforce?

The list of what Salesforce offers is huge. Apart from the various cloud services that it offers to the customers, it also allows professionals to learn about the different aspects of Salesforce through the Trailhead platform. Keeping in mind the fact that there are millions of job opportunities in Salesforce all over the world, Trailhead lets you learn and prepare for different certifications like Salesforce Advanced Administrator, Platform App Builder, CPQ Specialist, Marketing Cloud Developer, Community Cloud Consultant, and more.

Apart from the Trailhead platform, you can also get trained from reputable online training providers. There are many training providers whose Salesforce courses are aligned with the syllabus that the Salesforce exams cover. Whatever be the mode of earning, possessing Salesforce certifications can take your career to new heights and so you should not miss the opportunity to achieve such industry-recognized credentials.

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