The importance of social media is immense to increase web traffic, targeted and organic. If you use social media for your business marketing in the right way, then it will boost the SEO as well as the ranks of your site in the Search Engine Result Pages. Search engines have unique algorithms that enable it to know the pages that are earning traffic repeatedly and those that are not ignored.
The best way to get more social traffic to your site, you will need to have a great content strategy. SEO is the most crucial aspect to achieve top spots in the SERPs. However, the process of gaining more social traffic to your site will be much faster and more comfortable if you have optimized pages. This will help you to climb up the search engine results pages a lot quickly.
Social Media happens to be the best and most powerful tool in this regard because it will help you to:
- Connect with your audience easily
- Build a real and long-standing relationship and also
- Learn the best ways to convey your message to others.
You will have much better interaction with your customer base and followers for Instagram. The social platforms will help you to see the status updates of your audience and get an insight into their lives. You can then use this insight to build and adjust your social marketing strategy.
Organic and social traffic
Ideally, you can gain organic and social traffic both for your website. However, there is a difference between these two types of traffic, but both are important for business marketing.
Organic traffic matters because most of the people turn towards the search engines while looking for answers and solutions to all different types of questions and issues. This is done by both business and personal use. In the business landscape of today, people use search engines for various purposes, such as:
- Research on the possible vendors and
- Connect their website to the potential customers
This connection before the sales cycle, during the buying journey or when they are nearing the end of the sales process.
You can connect with the organic visitors through your content on your website to create doorways that will drive the social followers organically to provide more traffic.
On the other hand, social traffic also matters for gaining more traffic to your site. You will not have to rely on Google only if you use social media platforms. As a marketer, this is what you should do to balance your traffic sources and not put all your eggs in one basket: Google.
It will also help you to stay with the changing trends in the SEO industry. Your social accounts will help you to stay afloat if Google fails. Social media can drive the converting traffic to your website. It is, for this reason, more and more businesses are inclining towards social media marketing, also.
It is free and more effective
Social media marketing is free; however, it will take a lot of hard work to make it useful and work in your favor. There are lots of businesses that invest a lot of money in AdWords campaigns to drive targeted PPC traffic from Google. This is quite effective, but most of the businesses cannot afford such expense which is why they turn to social media marketing.
These different social platforms will not only be useful but will also provide you with additional benefits such as:
- Communicating and
- Marketing your website, all for free.
However, you will need to have a proper strategy and make sure that it is executed properly and effectively.
Meet expectations of the people
Ideally, people expect their favorite brands to respond on social media and that too, fast. This will raise their trust and liking, and they will continue to visit the social accounts and websites of the businesses.
Today, people turn to Twitter and Facebook primarily to look for product information, customer support, or simply to thank and show support to a business. According to a report, about 67% of consumers use social accounts such as Facebook and Twitter for product enquiries and customer service, and this is a report that is five years old.
Later on, with the increase of Facebook Messenger usage, there is a significant rise in the number of users of social media platforms. Currently, more than 8 billion messages are exchanged between the consumers and the businesses using Facebook Messenger alone every month.
The primary reasons to use social media by the businesses are:
- This increases engagement
- This builds loyalty and
- It generates word of mouth marketing.
It also provides positive interactions with brands which is why people incline on social media. Ideally, social media offers better customer advocacy and reduce churn. According to Jay Baer’s research, when a business answers a consumer complaint on social media, it increases customer advocacy by as much as 25%.
The best part of social media platforms is that it provides experiences that are both public and easy to share. This is an attribute that helps the businesses to create a compounding impact, much better and higher than a phone call or through an email exchange.
Paid ads on social media
You can use paid ads to gain more social media traffic and get a good value in return for your money. However, most small and medium businesses hesitate to invest in paid ads because they are apprehensive about the returns that may not be as expected.
However, the fact is that if Search Engines generate tons of revenue for a business with the paid ads, it is also equally valid for the social channels. However, the paid ads for social media are not as expensive as those used in the search engines. You can start with a low investment.
Another good thing about social media paid ads is that you can select the audience you want to focus on. This will make a huge difference in your expected ROI from your social media marketing campaigns.