How to boost your chances of success
- If in case a reporter rejects your idea, ask if they can recommend someone else who might be interested
- You should know exactly what you are going to say before you telephone the reporter. You can write it down in front of you that will make you feel more confident
- If you read and enjoy any particular story by the reporter you are contacting, let them know, it also portrays that you are familiar with the reporter’s work
- Do make yourself fool by presuming everyone will be interested. When your story is turned down, you must find out the reason and try to improve your next pitch and maintain persistence.
- Be persistent without being annoying
- Provide information to the reporters, as they need your story ideas
- Speak nicely with everyone, establish a connection and keep in touch, you never know where people will end up
- When you made a successful move in getting publicity for your business do not forget to write a thank you note to the reporter who worked on it with you
Give the best efforts with the help of a Technology PR agency while planning your publicity campaigns as you plan the rest of your business.When you see your company is featured in the news, it will make you happy.
Keys to build successful media relationships
Media plays an important role in public relations; it helps to spread awareness of your product or service to the world and it requires time and effort. Leading public relation agency in India maintains the following steps to build a strong relation with the media:
In order to reach out to journalists or members of the media at first you need to create a media list that contains the outlets and the writers currently associated with them. It also has the content topics covered by the outlet as a whole as well as a sub topic that is the main focus for every journalist, editor or producer. Make sure that your media list is always stays up-to-date and constantly accurate because journalists may change publications and beats frequently.
Usually, journalists work under constant deadlines, at least most of them. So expecting an instant turnaround when you reach out to them is not appropriate. But at the same time you should not postpone the opportunity for getting information to the members of the media. Suppose you got a message that asks for more details, you must respond right away. If in case you need some time for answering their question, you can send a brief response and let them know you received their message as well as give them a time frame on when you will have for the information.
Media relations can be considered a two-way street and it ought to be mutually advantageous. When a journalist or producer secures coverage for your brand you should become available if an opportunity emerges for helping them in their endeavors which is appropriate. If the members of the media know that they will get return favor from you, they will be far more willing to help you.