Since introducing the Nord brand two years ago, OnePlus has never stopped filling the smartphone market with low-end and mid-range models. The presence of the developing Nord will immediately deliver a new chapter for the brand.
A report from Mobile Indian (opened in the new tab) claims that OnePlus is considering turning the Nord, similar to what Xiaomi is doing with Poco. The report shows that Nord will run as an independent entity in the future, complete with his own team and changes in small brands. This means that you will exchange trademark colors at this time with a brighter blue color.
Nord mobile phones in the future might also drop the OnePlus brand from their names as part of the supposed spin-offs, according to the report. That said, the brand can still store the name of the parent company in some cases by entering the phrase “from OnePlus” or “OnePlus brand” in its branding
For consumers, this will produce various choices. Spin-offs should lead to brand expansion in the market for the best cheap Android phones. According to the report, the Nord will specifically target the price segment which is slightly higher and lower, ranging between INR 15,000 (around $ 189) and INR 35,000 (around $ 441). The last price point should be for telephone “Main Budget”.
Beyond that, Nord can expand his offer to enter smart TVs, fitness bands, smart watches, Bluetooth neckbands, banking banks, and other accessories. OnePlus already sells a pair of earbuds called Nord Buds, and we can expect a line to develop in the future.
As for his cellphone, the report claims that the Nord handset in the future will run a special interface above Oxygen OS. The brand might also see a significant offline presence, if this comes out.
The plan reportedly OnePlus reflects the hobby that grows among Chinese telephone makers to separate their smartphone brands after a while. Apart from Poco, a number of brands appeared in my mind, including Iqoo from Vivo and Realme from Oppo, all of which were under the BBK umbrella.