Direct marketing advertising allows a business to target and plan to whom these ads should be sent out to get the best results. With these ads, the business writes down a message and sends them out to the targeted audience for a response. Generally, the potential customers that receive this customized marketing message are those people who most likely will be interested in the product or service of the company. This form of marketing is positive for the business because it gives them faster results when it comes to returns on investments and sales.
Daniel Klibanoff – Direct marketing campaigns also guide you for your future ads
Daniel Klibanoff is a prestigious serial entrepreneur from Asheville, North Carolina and a direct marketing leader with over 32 years of rich experience under his belt. His expertise and knowledge have served well-known business clients like AARP, Citibank, and others. In 1982, he started his data business with just $500 and, with his exemplary leadership skills, steered it to become one of the leading companies in the region.
Currently, he is the CEO and the President of Multimedia Lists Inc, a well-established name in the field of multi-channel data and marketing solutions in Asheville that serves global advertisers.
He is widely respected for being an authoritative figure in the data and marketing industry in the region by his peers and subordinates. He is known for his innovative skills and the ability to help his business clients earn millions of dollars as revenue.
According to him, direct marketing campaigns also help you with your future ads. You can measure the results of one campaign and use its positive points to plan your next one.
Identify prospects better
Direct marketing campaigns help your sales teams to perform better as it gives them invaluable insights about potential clients and customers. Since targeted people are interested in the offer, the sales team can communicate better to establish a relationship with the potential customer.
No more wasting time on cold calling
The data collected from direct marketing means the sales team does not have to waste precious time on cold calling and rejections. The campaign already establishes the company-customer relationship, and they just need to visit the prospect to close the deal.
The content of the business message sent out to the customer needs to be precise and to the point with a call to action. When the potential customer receives the message, he/she should know what to do for the desired goal of the campaign. You must ensure that this call-to-action is visible so that the customer can easily click on the link without delay.
According to Daniel Klibanoff, every business, especially small to medium businesses, should make use of direct marketing campaigns for their business. They are affordable, and your product or service reaches out to interested prospects. However, time should be invested o ensure that the right ad reaches the correct customer. In this way, you can track results better and boost your returns on investments without hassles.