Search, next to or along with advertisements, is Google’s business bread and butter. The more people use it and stay in search and all their needs, the better for Google. Of course, it implies that Google makes finding a very necessary tool for each and all internet needs and that is what the update I / O 2021, powered by AI and AR, of course.
Google Lens has become an integral part of the search on a smartphone because it has become a “visual” version of searching the web using what you and your phone view. His strength comes from how it can identify objects and, in the case of text, translate it. Because it is increasingly becoming a tool for learning too, Google now makes it easier for people to copy or even listen to the translated text for their foreign language learning.
Searching on mobile phones has also displayed AR results that you can display in the real world. While most of this leaning towards entertainment, some are also intended to educate or even inspire. It’s not just a fictional character or good animal as Google only adds the SIMONE BILES’S Signature Bale Routine to the list.
The combination of AI and computer vision also helps buyers find items during search. Taking the screenshot of the product will request a Google photo to ask you to run the image through Google Lens to identify the product and look for it. Now also opening the door to cover 1.7 million traders, searchers will be able to find more products from these searches.
However, not all search results are made the same and some may have more credibility than others. While the Google ranking mechanism tries to peak the most trustworthy, it will also allow people themselves to assess these results by “about this result” which have just continued in English throughout the world. Here they will be able to see the website description, when Google indexes it, and if it offers a secure connection for the peace of your mind.