This is the best of time. This is the worst time. For the OTT India platform, that is.
Thanks to the pandemic and closing of the next cinema, the Streaming Platform has seen a large surge in the number of followers.
Meanwhile, the OTT platform as an industry has been mandated to establish a self-regulatory body under information technology (intermediary guidelines and digital media ethical codes), 2021.
And this is where big divisions have developed in this industry, with it divided as the OTT platform owned by announcers because of loyalty to Indian broadcasts and digital Foundation (IBDF) on the one hand, and the OTT Mandiri platform, under the Internet Aegis. and the Indian cellular association (iAmai) on the other hand.
The story has so far, and IBDF was born
During this time, almost all OTT players were harmonized with IAmai, which was the type of peak body to represent the OTT industry. But the same as the time limit for the Self Rules Agency according to the new law (which will handle complaints about content on the platform) is kicking, the Indian Broadcasting Foundation (IBF), Apex (television) announcer, renamed India broadcast and Digital Foundation ( IBDF), and expand PurView to digital streaming companies too.
And this is where Sen falls. This industry quickly developed into two groups. One of the announcers, and others, namely the Mandiri Streaming Platform.
In this case, this industry will now have two peak bodies, and two self-regulatory bodies.
For notes, ten OTT players namely Netflix, Amazon Prime Video, Altbalaji, Hungama Play, MX Player, Shemaroome, AHA, Lionsgate, Firework TV, and Hoichoi have decided to stay in camp IAI.
Platforms such as Disney + Hotstar, Zee5, Sonyliv, Voot, Sun NXT, Discovery +, Jio TV, and Jio Cinema will be part of the stable IBD.
Panelis name IBDF for your own setting body
IBDF makes all the initial movements. Has said the OTT platform will be part of a separate subsidiary in the direct IBDF, and deal with separately.
And it also reaches to the other side. IBDF sent invitation letters to Netflix, Amazon Prime Video, MX Player, Eros now, and Altbalaji, among others, to join. Membership of the IBDF supervisory body is an invitation basis. So it’s not all possible missing, and the industry can still join together.
Meanwhile, without wasting a lot of time, IBD has appointed justice (retd.) Vikramjit Sen as chairman, along with six other prominent industrial members for the new Digital Media Content Board (DMCRC), the regulatory body – Level II structure as mandated by Ti rules 2021.
The body is a leading personality of the Media & Entertainment Industry and Online Content Provider.
Other members include nikkhil advani filmmakers, artists, filmmakers, and authors of Ashwiny Iyer Tiwari, writers and director Tigmanhu Dhulia and CEO of Banijay Group Deepak Dhar, General Advisor, Sony Pictures Ashok Nambaran, and regional advice heads, stars and Disney India.
IAmai also did it
If there are complaints of any content on one platform that is not resolved by the platform concerned, this body will review the same thing. And if this body also cannot solve this problem, the government-controlled committee will be a picture.
Meanwhile, it was studied that IAmai also worked to establish and operate the body of its own rules.
Two different organizations, and two different body settings have not read well. This will only add confusion. The government must use its influence to recover a order in the situation.