Realist is only a three-year-old brand, however, has grown leaps and limits in this short range. This brand has enjoyed a rapid growth rate thanks to a smartphone truck launched during this period. In addition to telephone, the company has also launched a smart LED TV budget, accessories, and other AIOT products that build the device’s ecosystem.
Now the company owned by BBK and Off-Shoot Oppo, jumps and has announced a new sub-brand called Dizo under the Techlife brand. Realme said it would launch AIOT products such as smart entertainment, smart homes, smart care, and accessories under new Dizo branding.
Is that a cellphone realm? Guide to the company and its smartphone
Realists to launch more than 100 AIOT products in India in 2021
Realme on the other hand will offer assistance with industrial design, supply chain, and AIOT experience. In addition, Realme will also support Dizo with after-sales which means that Dizo from the first day will have a after-sales support network at 310 cities with 320+ centers throughout India.
While Dizo has not revealed its first product, is expected to come up with connected products such as smart watches, smart weighing scales, smart lights, smart cameras and motion sensors etc. It is a set of the same product that we can expect both the lite version of existing realm devices or realm products that are replaced under the Dizo lineup at first.
Why does Realm launch sub-brand?
Realme said that Dizo was his first brand under RealMe Techlife Branding, which meant that there might be more brands that you can expect under this umbrella.
The concept of sub-brand is not new and for a very aggressive brand in marketing, it makes sense to launch products and introduce sub-brands. This allows realists to create a “main” company persona that foster some brands under its wings and will help them diversify their markets.
Sub-brands will also allow realists to test new products that are not sure to be launched with their own brand names. The most important thing will help realists spilling images into oppo sub-brands is rather easy.
Furthermore, as mentioned above, because most of the backends will be managed by RealMe, it will be all about creating new packaging and giving consumers more choices in terms of buying similar products. If the brand starts, Realms can easily create independent brands, as Xiaomi does with Poco.