When it comes to owning a successful website, then most of the developers, users, and marketers always overlook one of the most important things called the Bounce rate. If we consider a list of conversion killers, then Bounce must be one of the factors. According to a survey, more than 43% of people abandon your website on the first page, if they can’t meet their requirements like page speed, suitable content, and enthralling website design, etc. So, if your viewers are leaving the site without opening the second page, then there are fewer chances to make them your subscribers or customers. How to reduce bounce rate? Is there any way to increase conversions? In this article, we’ll talk about the eight ways to decrease the bounce rate.
What is Bounce Rate?
According to Indiashoppers the term Bounce rate refers to the percentage of the proportion of total viewers and then, the number of visitors who don’t use to get the interaction with another page. From the perspective of Google Analytics, the term,Bounce Rate is the percentage of single-page sessions. A conventional Bounce rate defines the behavior of your site like how fast website is loading, is it responsive, is your content helpful to them.
How to attain a good bounce rate?
To reduce the bounce rate, we describe a few tips and things on which you need to work on.
#8: Work on the speed of your website
This is the first and one of the most significant factors regarding the Bounce rate. As we all expect a good page loading speed from any source or website, so this impersonates a pivot role in the conversions. If your site is taking a lot of time to load, and anyone won’t like this, and immediately, they will press the exit button and go to another site. Here, we have one fact that more than 47% of users want a site to load within two seconds. One of the excellent ways to improve the speed to make a CDN (Content Delivery Network), which will copy the cache to the server across worldwide.
#7: Improve the website layout
The design of your site surely matters in the bounce rate. Your website needs to be attractive to visitors they’re aiming for. Users don’t stay on a website that is difficult to navigate and seems inadequate. There are thousands of premium themes available on the CMS like WordPress, Drupal, or Joomla, which comes under the $100. Don’t provide an aesthetically pleasing experience to the user. It should be operative, instinctive, and easy to navigate. Users should have an idea about the appropriate content on your website.
#6: Make navigation smooth
Suppose, your visitors are very inactive, entitled, spoiled little snowflakes, who want everything without doing any extra effort? Then, you must have some standard website design precepts for your website’s navigation. If you force to do some effort, they’ll simply visit another website. So, keep it simple and effortless for the viewers to decrease the bounce rate.
#5: Use helpful internal link structure
Don’t use too many links in a single paragraph as it’ll become so cheap and sleazy for the audience to read. Putting too many links in the text can be helpful, but not always. Your content must have a valuable, highly actionable that outlines a subject in excellent intensity and would be interesting to your audience. Choose internal links and anchor text wisely. Focus on connection and a relevant linking strategy. Avoid the overuse of links in each post of your website.
#4: Don’t use pop-ups
Pop-ups are good things for list-building in a website. But, if you’re facing a high bounce rate, then try to turn off pop-ups. These can be annoying if someone comes to your site to find the relevant information, and suddenly, they get interrupted by pop-ups. If you want to use pop-ups, then try to offer something exciting and interesting to users.
#3: Improve the content’s readability
A large text with faulty formatting could be troublesome for readers and make them away from the website. Use relevant headers in the text with some segments on the page. Use subheadings and bullet points, having the keywords related to the topic.You can see latest result from fresh hiring.
#2: Make the website searchable
If the users want to find more information on your site, then there should have a proper place of the search box that would be visible. Don’t frustrate visitors by putting a lot of effort to look for the search box. Provide the site search functionality to the visitors.
#1: Improve the Ad placement on the page
We often see that some websites depend on the ads to make conversions but using it more could be the reason for a high bounce rate. Don’t use ads between the texts and try to turn off pop-up ads. Avoiding intrusive ads could help you to build an immeasurable user experience for a higher-ranking website.